McIntire’s Center for the
Management of IT (CMIT) hosted a virtual conversation with Jeanne Ross, co-author of Designed for Digital: How to Architect
Your Business for Sustained Success, moderated by McIntire
Professor and CMIT Scholar Stefano
Grazioli. Ross
spent the last 27 years at MIT’s Center for Information Systems Research
(CISR), conducting research that targeted the challenges of senior-level
executives at CISR’s nearly 100 global sponsor companies. Drawing on five years
of research and in-depth case studies, Designed
for Digital is an essential guide for companies that want to
disrupt rather than be disrupted in the new digital landscape. During this
webinar, Ross shared more about her book and dug deeper into the digital
transformation that is occurring across the corporate world, highlighting a few
contemporary cases of interest.
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