Webinar: A Conversation with Jeanne Ross, co-author of "Designed for Digital: How to Architect Your Business for Sustained Success"
From Amanda Morris on November 18th, 2020
McIntire’s Center for the Management of IT (CMIT) hosted a virtual conversation with Jeanne Ross, co-author of Designed for Digital: How to Architect Your Business for Sustained Success, moderated by McIntire Professor and CMIT Scholar Stefano Grazioli. Ross spent the last 27 years at MIT’s Center for Information Systems Research (CISR), conducting research that targeted the challenges of senior-level executives at CISR’s nearly 100 global sponsor companies. Drawing on five years of research and in-depth case studies, Designed for Digital is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. During this webinar, Ross shared more about her book and dug deeper into the digital transformation that is occurring across the corporate world, highlighting a few contemporary cases of interest.